but personal qualities
1819 - 1892
Four components of your personal brand:
Make good use of your first impression, whether in the real or digital world.
Decide what works best for you and then go out and do it. Prepare, know the path, enjoy it and be yourself. 1
In just a few seconds, with a brief glance, a person unfamiliar with you will evaluate who you are based upon your appearance and personality. This first impression is critical, not only with employment, but also in your social life. Think of yourself as a delivery mechanism. When you begin to identify, enhance and integrate/increase the importance of these positive elements into your personal brand, you can think of it as packaging who you are, what you have to contribute, and how you interact with others. By strengthening these elements, you also strengthen your confidence level in operating from the vantage point of what is familiar and true to yourself.
Your public image is critical when you are addressing your class or a larger group. People generally retain or remember 4% of the content of any presentation, speech or talk, but they always remember 100% of how they felt about it.1
Integrate these elements in order to build your core personal message, unique to you.
When you package yourself online, whether in a personal or community Web site, consider this your public image and remember that you are not there to interpret what others see, and read. Remember that your presence on the Internet is archived (www.archive.org) and will always be available to anyone, employer or social group, who search for it.
When these assets are integrated, they become your core
personal message, unique to you.
In order to impact those around you, use your personal brand to differentiate yourself and make a positive impression. You will also strengthen your confidence level since you will be presenting from your position of strength.
As you develop or cultivate your brand, you become in charge of how you present yourself and act.
Begin with an honest assessment of where you are at, then determine where you need to go.
A brand is not static, but constantly in development, altered by situations and accomplishments.
In the era of the social Web and social media,
everything we create and share online is open to discovery, interpretation, and feedback –
positive, neutral and negative. Remember that you are not there to interpret what others view and read.
You have two options with the above: